In this chapter, we’ll discuss the following points and a few key things you should be asking yourself before you take the leap into growing your fulfillment operation:

• What parts of my business do I enjoy doing, and which parts would I rather hire for, or outsource?

• Would I rather work on the creative side, or the analytical side?

• Do I want to develop and lead a team, or do I want to keep my overhead and employee pool small?

• The importance of the sales data from the launch.

• How to identify patterns in the “good” designs for repeatability.

• How much am I willing to risk on long-term commitments like a commercial lease & increased payroll?