Chapters Covering The Following Topics:

MINDSET: The Most Important But Underestimated Asset

PARTNERSHIPS: The Biggest Asset or Biggest Liability

CHOOSING NAME & CREATING A BRAND: Laying The Foundation

BRANDING AND LIFESTYLE: What Is It & How to Create It

BUSINESS & BANKING STRUCTURE: Building The Framework

DIGITAL INFRASTRUCTURE: Setting Up Domains, E-Comm Platforms, Social, & Email

CHOOSING PRODUCTS: More Than Meets The Eye

DEVELOPING ART & CREATIVES: Building Alignment Through Art

SIZING RATIO: Know Your Market to Own Your Market

LAUNCH BLUEPRINT: The Bulletproof Basics

FULFILLMENT OPERATION: How It Works & How to Scale It

DATA ANALYSIS: The Dollars Are In The Details

REACH & CONVERSION: Scaling The Metrics That Matter

ADVERTISING & MARKETING: Positioning & Expanding Your Brand

VALUATION & POSITIONING FOR SALE: The Math That Matters Most